Croatia and Slovenia have started the implementation of the project “Culture has no borders” with the aim of connecting cultural heritage

first_imgIn each of these variants the emphasis will be on uncool points that will offer a mix of cultural heritage and storytelling experiences, local culinary experience, art, urban leisure space and contact with residents. In addition, a tourist information center will be set up in Jastrebarsko as an information center for visitors and a pavilion in the Erdödy park intended for social events, and in Črnomelj the floor area of ​​one of the oldest parts of the city center will be renovated. These two places will be connected through a mobile application for guiding visitors and a cross-border digital card for further expansion and promotion of other small historic towns along the Slovenian-Croatian border. Special sightseeing scenarios with plans for the interpretation of individual sightseeing points will be adapted for people with physical disabilities. In Črnomelj, ten localities will be included in the culture project: steam locomotive, Sokolski dom, monument to the First World War, monument to the National Liberation War, Črnomalj town – treasury, church of Sv. Peter, the birth house of Miran Jarc, the city museum collection of Črnomelj, the church of Sv. Spirit and late antique walls, the Črnomelj triple bridge and the museum collection of the Kanižarica brown coal mine. In addition to raising awareness of the recognition of cultural heritage, its preservation and activation for tourism purposes, this project aims to involve local museums, associations and citizens through collecting stories, photographs and other elements that will increase understanding and knowledge of intangible heritage, as well as local bidder. In addition, cultural heritage in smaller areas such as Jastrebarsko and Črnomelj is one of the potentials that can attract visitors and thus influence the further development of the tourist offer through the survival of small providers in the field of gastronomy, crafts, accommodation and other services.  The culture project is conceived as uncool a tour tailored to the needs of visitors who will be introduced to the cultural heritage, local offer and enable live and virtual encounters with historical figures on the streets, squares and parks of Jastrebarsko and Črnomelj. The added value is the fact that this is an example of good practice and a development model applicable to other small historic towns along the Slovenian-Croatian border.    “I am glad that the Municipality of Črnomelj, in cooperation with the city of Jastrebarsko and partners, is developing a project that will be an example to other small towns along the border how to create foundations for sustainable tourism development through the promotion of cultural heritage. KulTuri aims to present the history of small towns, connect the local offer, walk and experience and enable live encounters with historical figures, all of which will be supported through a cross-border digital card for further expansion and promotion.”, Said Stefan Misja, Deputy Mayor of the Municipality of Crnomelj. The acronym of the project is “culture”, and the goal is to present the cultural heritage through a specially designed tourist tour to visit the famous cultural attractions in the area of ​​Jastrebarsko and Črnomelj. The tourist product conceived in this way will connect the cultural heritage and the local offer and create an experience for visitors through walks through the streets, squares and parks. It will also become an example of good practice that can be applied in other smaller towns along the Slovenian-Croatian border.  The City of Jastrebarsko from Croatia and the Municipality of Črnomelj from Slovenia, in cooperation with project partners the Tourist Board of the City of Jastrebarsko, Development Information Center Bela krajina, Faculty of Electrical Engineering, University of Ljubljana, Libertas International University and other associated partners, are implementing the project “Heritage of Jaska and Črnomelj be ‘cool’. For everything.”  The project is co-financed by the European Regional Development Fund (ERDF) within the Interreg VA Slovenia – Croatia 2014-2020 Cooperation Program.  The tourist tour for the area of ​​the town of Jastrebarsko will include 13 cultural attractions: the chapel of St. Duha, Jastrebarsko City Museum and Gallery, Statue of the Family on JJ Strossmayer Square, monument to the Starčević family house, monument to Vladko Maček, Napoleon’s Hospital (Šubar House), Erdödy Castle Park, Žitnica, Ljube Kraljević Bridge, cooperative collection of the Golub family and the Franciscan Church Sv. Marija, Monument to the victims of all wars, historical graves in the city cemetery, the church of Sv. Nicholas and graphite Erdödy. On the other side of the border, the Municipality of Črnomelj has been declared a cultural monument of local significance with a total of 20 registered heritage sites, so this partnership is important for creating a unique concept of cross-border tourist product based on the potential of untapped cultural heritage. center_img Jastrebarsko and Črnomelj are the first of about 50 smaller towns along the Slovenian-Croatian border that have decided to build their recognizability and develop a joint cross-border tourist product that will be adapted for people with physical disabilities through the revitalization of historic centers and tourism development.  After the completion of the project, the number of visits to cultural heritage attractions in Jastrebarsko and Črnomelj is expected to increase by at least 3,5 times compared to the starting points of the number of visits in 2016.  As pointed out by the city of Jastrebarko, all these activities will be accompanied by strong communication support that will include public events, a special website, texts and articles on social networks, exhibitions, tourist maps, promotional campaign for various target groups and advertising campaign and media support. . The key promotional tool will be a mobile application that will actively involve visitors in experiencing cities and guide them in an instructive and interactive way along the route of culture using GPS, virtual reality technology and interactive maps, learn about history through educational games for children and reward credit points. . In addition to Jastrebarsko and Črnomelj, the mobile application and digital card will technologically and content-wise enable direct involvement in the project of other cities along the Slovenian-Croatian border. In parallel with the digital experience, attention will be paid to personal contact between visitors and hosts, so specialist training of guides and interpreters is planned.  “This project is a continuation of the successful cooperation between Črnomelj, Jaska and our partners, and I believe that we will successfully implement it as well as our first joint project” Awakened Cultural Heritage “from 2011. Jaska has something to show, and with this approach in a new way we will raise the quality of our cultural and tourist offer not only of our city, but also of the entire border area of ​​Croatia and Slovenia. Much greater value than the money we are withdrawing from this project is the strengthening of cooperation between partners on both sides of the border, because borders are the lines on the map, and coexistence and good neighborly relations on both sides have existed in this area for centuries. We need to strengthen this cooperation, and projects like this are the best stake in that”, Said Zvonimir Novosel, the mayor of Jastrebarsko. Specifically, it is about 9.000 new visitors who will be motivated to come to Jastrebarsko and Črnomelj through this project, which, in addition to the current numbers, the total target attendance will be over 12.000 visitors. In addition to independent walking and walking with the help of a special mobile application that will be developed as part of the project, it will be possible to walk with specially trained guides.  The total value of the project is EUR 1.316.243,02, of which the approved ERDF funds amount to EUR 1.118.806,54 (85%), while the own funds invested by the project partners amount to EUR 197.436,48 (15%). The project implementation period lasts from 1 July 2018 to 31 January 2020, ie 30 months.last_img

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