Warriors ink lucrative jersey deal with Rakuten

first_imgMayweather beats Pacquiao, Canelo for ‘Fighter of the Decade’ Rakuten chief Hiroshi Mikitani told a press conference in Oakland, California, on Tuesday that he was “thrilled” to announce his partnership with the Warriors and the NBA.Warriors chief marketing officer Chip Bowers said the team was attracted to Rakuten for its global reach and its local affiliation, with cash-back site Ebates headquartered in San Francisco.FEATURED STORIESSPORTSRedemption is sweet for Ginebra, Scottie ThompsonSPORTSMayweather beats Pacquiao, Canelo for ‘Fighter of the Decade’SPORTSFederer blasts lack of communication on Australian Open smog“We really liked the fact that they had a local presence, so it’s a global brand out of Tokyo, Japan, but to have Ebates headquartered here, to have Rakuten have offices here, it had a local feel to it, but it gave us a global audience to speak to,” said the Warriors’ chief marketing officer Chip Bowers.Rakuten, which also owns messaging app Viber and ebook brand Kobo as well as J-League football club Vissel Kobe and pro baseball team Rakuten Golden Eagles — will have its red-and-black logo featured on the Warriors’ white jerseys starting this season. A white logo will adorn the club’s blue away jerseys. The badges will be on the front left — opposite the Nike logo. The deal includes naming the team’s practice facility the Rakuten Performance Center.USA Today reported that about half of all NBA teams have inked jersey sponsor deals since the league green-lighted the move.ESPN reported the Warriors’ agreement with Rakuten was worth $20 million per year over three years.That’s twice as lucrative as the next-largest jersey sponsorship deal to date — the $10 million per season agreement between the Warriors’ vanquished finals foe the Cleveland Cavaliers and the Goodyear tire company.ADVERTISEMENT Don’t miss out on the latest news and information. It’s too early to present Duterte’s ‘legacy’ – Lacson End of his agony? SC rules in favor of Espinosa, orders promoter heirs to pay boxing legend Sports Related Videospowered by AdSparcRead Next Carpio hits red carpet treatment for China Coast Guard PLAY LIST 02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award NLEX eyes QF bonus End of his agony? SC rules in favor of Espinosa, orders promoter heirs to pay boxing legend A costly, catty dispute finally settled Break new ground Winning start Learning about the ‘Ring of Fire’ OSG plea to revoke ABS-CBN franchise ‘a duplicitous move’ – Lacson MOST READ Los Angeles, United States — As the NBA joins sports leagues around the world in allowing sponsors’ names on jerseys, the Golden State Warriors have inked a logo deal with Rakuten worth a reported $60 million (50 million euros) over three years.The deal with the reigning NBA champions is just one of the sports sponsorships pursued by Rakuten, the Japanese e-commerce giant whose logo now graces the FC Barcelona kit.ADVERTISEMENT LATEST STORIES View commentslast_img

Leave a Reply

Your email address will not be published. Required fields are marked *