The function of exhibition and exhibition strategy

Carry out

exhibition has become the city’s main propaganda means in today’s society, every year there will be various small and medium-sized enterprises to participate in investment exhibition activities, then show what function?

The function of


: advertising, promotion, marketing, public relations etc..

two, the participation strategy

1, clear the purpose of the exhibition, to avoid blindness.

2, choose the exhibition, the main factors should be considered in two aspects: first, the purpose of the exhibition; the exhibition is the two. The exhibition should be considered: 1) show the target market; 2) size of the exhibition; 3) the exhibition organizers of the organization (can be seen from the aspects of the breeze, exhibition booth construction, etc.); 4) the show’s history and influence; 5) cost; 6) venue (city Hall). Should recommend two

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