The importance of brand jewelry store target market positioning

jewelry industry competition is increasingly fierce, but the industry has unlimited potential is developed, if you want to open a brand jewelry shop to do business, so we must do a good job in the store on the market positioning.


are mainly introduced in this paper, how to build a house with 150 thousand yuan to more than and 40 square meters of brand personality jewelry chain ", how to get a slice of" details of consumption ".


target market positioning

the target consumer group: brand personality jewelry chain consumer group positioning in the female consumers, urban fashion girl, occupation female, female students are the main consumer group.

accessories category can include: plush toys, bracelet, mobile phone accessories, cosmetics tools, ornaments, jewelry purse.


1. will not go out to buy a small piece of jewelry, but once go out, it will not easily let go of any jewelry sales place.

2. sometimes buy and do not buy is not important, often holding a look at the psychological. "Look" is a very interesting behavior.

3. to friends or family to buy gifts, brand-name jewelry store is the first choice.

4. exquisite small adorn article, the value of the collection, the use of different accessories can be used to reflect their little interest, small changes in clothing.

5. irrational consumption: sometimes just want to stroll around, but once you can not control the like, especially the following 10 yuan jewelry.


location principleLocated in the famous


1. traffic is the most important: bustling streets, downtown, public station next to consider.

2. with the store: as long as it is frequented by female consumers, such as the popularity of relatively prosperous shopping malls, clothing city, women’s specialty stores, etc..

3. using the "cluster" effect: if the famous brand jewelry chain products have obvious advantages and characteristics of more items, the competition strength, so in similar position can be considered "jewelry Street" so that the relative concentration of the local.

4. choose "low density" area: if the brand-name jewelry chain product features are not obvious or operating experience is not rich enough, it may be recommended to avoid

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