How Samsung kept the Galaxy S3 a secret

first_imgThere’s an interesting article today on Samsung’s official global blog that outlines the security measures the electronics giant put in place to keep the Android-powered Galaxy S3 a secret.Despite its obvious marketing bent, the post outlines a process in which the developers working on the project had to conform to rigid policies that seem a bit over-the-top. But a company doesn’t get to be one of the leading mobile manufacturers in the world without some cloak and dagger.Besides the obvious rules placed on the small R&D team forbidding them to talk about the S3 project to friends and family, Samsung also instituted a no photography policy internally. Different departments within Samsung could not visually show each other parts of the phone. Locked away in a separate key-carded lab, the six men on the project weren’t allowed to even draw any kind of representation of the device. This led to interesting conversations as the engineers would have to describe their problems as best as they could using words and gestures.In addition to the limitations described above, Samsung ordered that there be not one, but three different prototypes of the device in development at all times. The different features of the S3 were spread over these three mock-ups assuring that if one leaked to the press or a competitor that the whole project wouldn’t be compromised.This method of hiding the final design created an incredible time sink as each time the device went through a design change as the engineers had to scramble to make parts for three different hardware configurations. One of the engineers is quoted as saying that the process was “tiring and frustrating.” He was one of the people that had to accompany the prototypes as they were flown by helicopter for testing at different buildings Samsung owns.  Add on the fact that the group had to create dummy boxes to disguise the prototypes for these trips and you can see the engineer’s point.It’s safe to assume that we won’t see Samsung leaving any of its future devices “by accident” in a bar or a gym, and even if they did, it wouldn’t be the real phone anyway.Read more at Samsung’s blog, via The Vergelast_img

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