I Support Women In Sport Campaign

first_imgThat’s a statistic that Women’s Health is trying to combat in their new campaign, I Support Women In Sport. On Wednesday, 19 January 2011 – Australia’s biggest-selling healthy lifestyle magazine, Women’s Health, and Rexona announced a 12 month partnership for I Support Women In Sport, the country’s most significant female sports awareness campaign in history.Felicity Harley, editor, Women’s Health, comments, “I Support Women In Sport has two clear objectives: participation and recognition.”“Firstly, we aim to encourage over 100,000 Australian women who currently do not participate in sport, to pledge their support and become involved in a sporting activity during 2011. Secondly, we will celebrate female athletes from all fields whose achievements are often undervalued or unrecognised.”“We believe the campaign is the most significant of its kind in history – and our goals are timely and ambitious, but ultimately achievable,” adds Harley.Rexona will feature up-and-coming female athletes in advertorials throughout the course of 2011, commencing with the February 2011 issue of Women’s Health and professional triathlete Courtney Gilfillan.Women’s Health magazine will support the drive with a dedicated website www.isupportwomeninsport.com.au which will track the number of sporting “commitment pledges” made and simplify the participation process, with a directory to find the nearest sports team, key calendar dates, a library of relevant information and social media to start community conversations. Each issue of the magazine will dedicate at least six pages of editorial showcasing inspirational female athletes and actioned-orientated tips to motivate and inspire readers.The campaign will culminate in a finale awards ceremony in October, which formally and publicly recognises Australian female sporting achievements.Harley adds, “I Support Women In Sport seeks to support Australian sportswomen from the grassroots level to our next generation of female stars. For too long, Aussie sportswomen have lacked the support they deserve – from sponsorship dollars, to community backing and public recognition of their achievements. The campaign seeks to address the imbalance by promoting positive female role models, recognising female sporting achievements and by actively encouraging female sports participation via highlighting its many physical and mental benefits.”Women’s Health has created a special subscriptions offer in conjunction with this program. This link: www.subscribetoday.com.au/wh/8380 will allow a discounted Women’s Health discount subscription offer.For more information on the I Support Women In Sport campaign and to find out how you can get involved please visit the following website:www.isupportwomeninsport.com.au To keep up-to-date with Women’s Health and the I Support Women In Sport campaign, please visit their Facebook and Twitter pages:http://www.facebook.com/pages/Womens-Health-Magazine-Australia/15083547539 http://twitter.com/womenshealthauslast_img

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