TFE Hotels launches new MICE platform

first_imgTFE Hotels (Toga Far East Hotels) is celebrating the launch of its next generation technology platform for Meetings, Incentives, Conference and Events (MICE) clients, bookers and guests.The event was hosted by the iVvy team at the Museum of Contemporary Art (MCA) on Tuesday, as they showcased the world’s first booking engine for the events’ industry, enabling organisers to search, compare, book and pay for function space, drink and dine menus and group accommodation in real-time.TFE Hotels has 46 of its 70 hotels featured on the site across Australia, New Zealand and Europe. With a successful 6-month trial prior to launch, the cloud-based system prepopulates information that the booker has already entered for quoting and contracting.The system creates group reports by brand and location based on leads received, value and booking results. The ability to set these rules to notify higher level managers when high value leads are received, means a smoother process all round.This partnership ensures that TFE Hotels gain more centralised control over its MICE booking and inventory functions so it can deliver faster solutions, drive growth through process efficiencies and increase overall visibility across its properties.“We are proud of the partnership and to be working with a progressive company that understands the pulse of its digitally connected customers, investing in solutions that offer the fastest way to manage revenues across all of their channels,” said Lauren Hall, CEO of iVvy.“We, at TFE Hotels, are very proud to be an early adopter partner with iVvy, and with some exceptional results from the pilot to date, it was a smart and strategic partnership,” said Emma Fraser, Group Director of Marketing at TFE Hotels.“iVvy is a challenger brand, and has brought disruption to a crowded meeting space, meaning people can work in real time, getting what they want, where they want it, at a time that they want it.”The iVvy partnership will encompass all TFE Hotels brands including Adina Apartment Hotels, Medina Serviced Apartments, Rendezvous Hotels, Vibe Hotels, Travelodge Hotels and properties falling under the TFE Collections portfolio, including Hotel Kurrajong Canberra. TFE HotelsSource = TFE Hotelslast_img read more